More than 1000 registered media reported coverage of 23rd World Energy Congress

Posted on 31 October 2016

img_7265More than 300 international media outlets including the Financial Times, Handelsblatt, Bloomberg TV, El Pais, Die Spiegel, CNN, Reuters, China Central TV, The National, Xinhua and Anadolu News Agency attended the 23rd World Energy Congress.

A number of member committees also brought media delegations with them. As well as CNBC being the official media partner of the congress, CNN ran adverts on the Congress channel in between prime news programmes such as Amanpour, CNN newsroom, CNN Money and Quest Means Business.

In total 1,208 journalists registered to attend Congress. During the period between 9 – 17 October the World Energy Congress and World Energy Council was covered in the media 15,918 times.

Key coverage highlights include:

The 23rd World Energy Congress was covered largely positively by such a diverse array of top-tier international and Turkish national media in part due to an impressive programme of events and participation of high-level CEOS such as Bob Dudley of BP and Guler Sabanci, the 7th most powerful woman in the world. For the first time in the history of Congress the presence of four heads of states in attendance, as well as the significant Turkstream pipeline agreement signed in the sidelines of the Congress by President Erdogan and Russian President Vladimir Putin, helping to strengthen ties. The project had previously been suspended amid tensions between the two countries.

The use of social media as a means to both promote and share news coverage of the Congress by The World Energy Council,  official  Congress media relations firm Grayling, Congress staff and registered and non-registered media was at an all-time high. The statistics below relate to activity during the beginning of Congress up to 25 October:

  • 333 Million estimated impressions from 60,627 Twitter mentions by 31,247 users
  • UN, Presidents (Erdoğan, Putin…), Ministers, Energy Companies’ Corporate Accounts & Attendees & CEOs & industry influencers tweeted about the Congress by mentioning the World Energy Council and World Energy Congress accounts as well as using the  #WECCongress hashtag #WECCongress was used 5970 times (+ #WECongress 2268 times & #WEC 12.631 times & #energy 974 times & #istanbul 932 times) #WECCongress hashtag trended on Twitter in Turkey (Ranked #3)
  • Top-tier media tweeted about the Congress and World Energy Council, sharing live broadcast links
  • World Energy Council followers has increased by 797 followers within last 3 weeks
  • @WECouncil direct mentions 1082 , with 15.K profile visits
  • @WECongress followers increased to 4130 (2165 % increase)
  • 43.2 K profile visits (349,3 % increase)
  • Direct mentions of @WECongress account 1.919 (2493 % increase)