Juan Octavio Díaz Endara
President, La Casa de las Baterías
Juan Octavio Díaz Endara has led La Casa de las Baterías for over 25 years, transforming it from a Panamanian leader into a regional powerhouse with operations in Panama, Costa Rica, El Salvador, and Guatemala. Under his vision, the company has evolved from a traditional battery supplier into a pioneer of sustainable energy solutions in Central America.
He spearheaded the creation of the Energy Division, focused on solar energy systems, microgrids, backup power and electric mobility. These initiatives enable communities, industries, and businesses to generate, store, and manage clean energy, enhancing resilience and reducing environmental impact. His leadership has positioned the company at the forefront of the regional transition to electromobility, integrating EV charging infrastructure and innovative storage solutions.
Recognized for his strategic foresight, Díaz was named Executive of the Year by APEDE, honoring his contribution to sustainable growth and technological innovation. He is an active speaker in regional forums on leadership, innovation, and the future of energy, including the Penta Summit and CLAIB, where he shares insights on building resilient and forward-looking energy ecosystems.
Combining perseverance, attention to detail, and creative problem-solving, Díaz has cultivated a corporate culture rooted in innovation and adaptability. Beyond leading a company, he inspires an industry to anticipate the future, turn challenges into opportunities, and drive progress towards a cleaner, smarter, and more connected energy landscape across Central America.